The newest trend in art is type O negative! When his girlfriend, Gigi, cuts her finger on a frame, maniacal artist Adam Sorg (Don Joseph) discovers a new shade of crimson that will make his artwork so specialhuman blood! Squeezing all he can out of his sliced-up fingers, Adam then stabs Gigi in the head, smears her face on a canvas andvoilaa macabre masterpiece is created. After his bloody new painting causes a sensation on the local art scene, a crazed Adam continues creating sanguine specialties by extracting art supplies from victims outside his beach house. It all goes bad, however, when he zeros in on April (Candi Conder) whose scarlet pigment he plans to remove with an axe.