Are you partial to Times New Roman? How do you feel about Arial Narrow, Palatino Linotype, and Garamond? You might be surprised to discover how many designers have strong opinions about the ubiquitous Helvetica, invented in 1957 as a "rational" response to a veritable tidal wave of elaborate typefaces. This unique documentary explores the history and influence of the fascinating font. 80 min. Widescreen; Soundtrack: English Dolby Digital stereo; Subtitles: English, German; bonus footage.