A man who teaches dateless wonders how to become irresistible to women learns just how hard it can be to do it yourself in this romantic comedy. When a guy in New York City wants to make the right impression with a certain lady, Alex "Hitch" Hitchens (Will Smith) is the man he calls. Hitch has made a career out of coordinating a man's first three dates so that they'll show him to his best advantage (for a price, of course), and more than a few have taken women to the altar they first started courting withHitch's help. But Hitch discovers his own romantic limitations when he falls for Sara (Eva Mendes), a journalist who has her own ideas about romance, and might just expose Hitch's underground business to the world. In the midst of all this, Hitch has hishands full with Albert, a sweet but socially inept man who has enlisted Hitch's services.