Why is Dr. Rodney Barrett shoveling dirt in a spooky cemetery at night? Hes hunting for the coffin holding his young daughter his still living young daughter. Shes buried alive, an anonymous caller reported. And Barrett has mere hours to find and rescue her. Events of an even more unusual bent will follow in this shocker that began William Castles string of fright films (including House on Haunted Hill and The Tingler) that relied on memorable promotions to grab interest and box-office dollars. The gimmick here: filmgoers were insured by Lloyds of London for $1000 should they die of fright while seeing the movie. No insurance offered with this DVD. But in a way the films closing credits are, well, to die for. **Please be aware that this is a manufactured on demand disc that was created using a DVD-R disc. It should play in all standard DVD players.